Together we can tackle child abuse

Published Tuesday, 8 March 2016

Bromley Council is backing a campaign, in partnership with the Department for Education, to raise awareness that everyone has a role to play in protecting children and young people from abuse and neglect.

Entitled ‘Together we can tackle child abuse’, the campaign will encourage people to act on their instincts and talk to a social worker in their local Safeguarding Team if they have concerns about a child.

Research shows that nearly half of the population say they are reluctant to make a report because they feel they may be wrong. This new campaign aims to help people identify where there may be a problem and give them the confidence to report it. The message is: ‘If you have a feeling something is not right, report it. You don’t have to be absolutely certain about whether a child is being abused. Information is gathered from many sources, your report would form part of a bigger picture.’ 

Council Leader Cllr Stephen Carr said: “All children have a right to be safe and protected from all forms of abuse and neglect. We know people are worried about misreading the signs, but if you suspect that something is not right, please do not hesitate to tell a social worker in our Safeguarding Team or call 999 in an emergency. We owe it to our young people to play our part in helping to make sure they are safe and able to enjoy a life free from abuse or neglect.” 

The Department of Education is funding advertising in a number of London boroughs, including Bromley, to highlight this important message. Bromley Council is providing support and will respond to any calls arising from the publicity.

If you think something is not right regarding a child in Bromley, don’t assume all will be well, find out more and who to contact by visiting www.gov.uk/reportchildabuse

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Notes for editors: 

  • Research was carried out for DfE by George & Dragon and ICM Unlimited who interviewed a representative sample of 2,504 GB adults aged 18+. Fieldwork was conducted online between 10 and 30 July 2015. Findings included:
  • 42 percent of the public are put off reporting because they think they might be wrong.
  • Over a third of all people (37 percent) would find reporting child abuse and neglect more challenging than delivering news about the death of a friend or family member. 
  • ‘Together we can tackle child abuse’ complements Bromley’s own ‘Safeguarding is everyone’s business’ initiative run by Bromley Adult Social Care and Trading Standards to highlight what to do if you suspect an older or vulnerable person is falling prey to others who seek to exploit them for their own gain. 
  • For media enquiries, please contact Susie Clark in Corporate Communications, on 020 8461 7911 or email susie.clark@bromley.gov.uk