Junior Travel Ambassadors drive road safety

Published Friday, 10 October 2014

Road safety ambassadors with certificates

More than 125 students across 45 of the borough’s primary schools have been inducted as Junior Travel Ambassadors.

The Junior Travel Ambassador (JTA) scheme encourages peer-to-peer engagement and promotes safer, active independent travel within the school community. During last week’s training and investiture day held at Bromley Central Library, students were presented with their JTA official badges and certificates by the Mayor, Councillor Julian Benington. 

“From experience we know that in school, children learn from other children. Empowering children as Junior Travel Ambassadors is an extremely effective technique to help their peer group understand road safety issues. This very important role also helps the children to develop communication skills while making a valuable contribution to the school” said Elaine Beadle, Road Safety Manager. 

The role of a JTA is to promote road safety in schools and includes maintaining road safety displays, organising competitions and giving short talks in assemblies. The council’s Road Safety team has been successfully introducing JTAs in schools across the borough for over a decade. The scheme is a fun and engaging way to spread important road safety messages and builds skills for life. 

As part of the training session, a presentation skills workshop encouraged students to join in and think about how to deliver information in an interesting and engaging way. In another session, students were given a selection of relevant images, text and other materials to help create a school road safety notice board while another workshop focused on practical road safety information including the Green Cross Code, seatbelt use and riding a bicycle. 

The new JTAs also received information about the scheme, types of competitions they could run in their schools and advice on where to go for help and guidance. It also provided an opportunity to mix with other schools to gather ideas and inspiration for the year ahead. 

More information on the Junior Travel Ambassador scheme and road safety is available at www.bromley.gov.uk/roadsafety


Notes to editors:

  • The Junior Travel Ambassador Training and Investiture Day was held at Bromley Central Library on Tuesday 30 September 2014.
  • Road accidents in Bromley involving children have declined by 36% (36 in number) in the last three years, while road casualties overall have seen a reduction of 10% (81 in number).  
  • For media enquiries, please contact Andrew Rogers, Communications Advisor, on 020 8461 7670 or email andrew.rogers@bromley.gov.uk