Driven by Consequences

Published Wednesday, 15 July 2015

Teenagers at Charles Darwin and Langley Park Boys Schools have been taking part in the innovative and thought-provoking Driven by Consequences road safety programme.

The award-winning initiative, aimed at young drivers, has been running successfully for seven years and forms part of an ongoing road safety programme to reduce the number of young people killed or seriously injured on the borough's roads. The consequences of dangerous driving are graphically illustrated through the event’s workshops, highlighting the dangers of young drivers and motorcyclists making certain choices, including driving under the influence of drink and drugs.

Councillor Colin Smith, Executive Councillor for Environment said "Bromley’s national leading 'Driven by Consequences' campaign is just one of the ways that we try to impart the vital message about road safety to newly qualified teenage drivers. Many have already experienced and benefited from taking part on the Driven by Consequences course, a day which they will tell you themselves pulls no punches as to the harsh realities involved when making mistakes whilst driving at speed or under the influence of drink/drugs."

Councillor Smith added, "This essential awareness and knowledge has helped to reduce the number of accidents in our borough, particularly involving younger drivers, statistically the group most at risk, and we very much look forward to extending the course’s coverage to other interested schools across the Borough."

Driven by Consequences is one of several initiatives run by Bromley Council which have helped reduce the number of accidents involving young drivers. Borough-wide casualty statistics show that ‘in car’ casualties aged 16 to 24 have declined by 21%, from 188 in 2010 to 149 in 2014.

Around 2,500 students this academic year will have taken part in this initiative or the Council’s traffic education programme. Statistics show that one in five young drivers crash within one year of passing their test. Inexperience is a key cause of these accidents, so the Driven by Consequences campaign is targeted at Year 12 students aged 16 and 17 who are about to start driving or recently passed their test.

The events bring together speakers from the Metropolitan Police, London Fire Brigade, London Ambulance Service and London Air Ambulance Service working in partnership with Bromley’s Road Safety Unit to give compelling accounts of the devastation that can be caused by irresponsible driving. In past sessions, students have heard from the bereaved mother of a 16 year old, attended a reconstructed collision scene with Forensic Police Investigators and prepared evidence for a reconstructed coroner’s court inquest.

ENDS

Notes to editors:

  • Bromley Road Safety Unit’s Driven by Consequences has received a number of awards, including the London Transport Award for Most Effective Road Safety, Traffic Management and Enforcement Project and the Highways Agency Excellence Award. It has also been recognised by the National Transport Awards (Nominee), Prince Michael International Road Safety Awards (Highly Commended) and the London Road Safety Council’s Laurie Bunn Road Safety Award for Outstanding Achievement (Runner Up).
  • The first D by C was delivered at Ravens Wood School on 16th June 2008, motivated largely by the loss of 16-year-old pupil Ben Morgan in November 2003. Ben's mum Lesley has worked with the Road Safety Team for 12 years, including a year-on-year commitment to D by C. 
  • This academic year D by C has been delivered to Coopers School (November 2014), The Priory School (March 2015), Charles Darwin School (July 2015) and Langley Boys (July 2015).
  • For media enquiries, please contact Andrew Rogers, Communications Advisor, on 020 8461 7670 or email andrew.rogers@bromley.gov.uk