Advertising policy

Bromley Council welcomes the opportunity to publicise information that is likely to be of interest to residents and is proper and lawful through its various communication channels. This policy provides guidelines for the acceptance of all forms of advertising, both print and electronic. The latter includes, though not exclusively, our main and associated websites, intranet, corporate and service publications, highway and roundabout signage, flowerbeds, hoardings, vehicles, etc.

The principles

The policy assumes that all advertising presented falls within the rules and guidelines laid down by the Advertising Standards Authority and the British Codes of Advertising, Sales Promotion and Direct Marketing. The basic principles of the codes are that advertisements should be:

  • legal, decent, honest and truthful
  • prepared with a sense of responsibility to consumers and society
  • in line with generally accepted standards of fair competition in business and
  • reflect the spirit as well as the letter of the codes

Prohibited products, services and advertisers

Advertising should not promote any of the following:

  • adult services i.e. sexually orientated products or services
  • alcoholic drinks
  • cosmetic surgery
  • gambling
  • loans and speculative financial products
  • tobacco and related products
  • weapons, violence or anti-social behaviour of any description
  • artificial weight control e.g. weight loss pills

In addition, we will not accept advertising that:

  • conflicts with the cores values or policies of the council in any way
  • affects public support for a political party, a person identified with such a party, or a point of view/question of political controversy
  • appears to compete directly with a council service/income stream and/or the local economy of the area, examples are out of borough further and adult education colleges, shopping centres and adoption/fostering services
  • associates us with organisations in financial or legal conflict with the council
  • discriminates on the grounds of race, colour, national origin, religion, sexual orientation or disability
  • does not comply with our external links policy

Style and content

The council retains an open mind to different styles of advertising, though as a public sector body we are unable to consider advertising of a:

  • sexual nature, which features an overtly sexual tone, innuendo or a subtext that may cause offence, partial or complete nudity or which appears to promote illegal or inappropriate behaviour
  • mocking nature, which makes fun of particular groups of people, types of behaviour or situations


We make reasonable efforts to ensure that only advertisements suitable for 'family viewing' appear through council channels. However the council does not control third party sites, content or products and they may use technology to serve advertisements based on a user's geographical location, browsing history or other factors. Advertisers may have different use and privacy policies, for which we cannot accept responsibility.

We will display a link to this advertising policy on every page of our website which carries advertising and a link to our complaints form so that customers with any concerns can raise them promptly with the council. We will respond in line with our complaints procedure, unless the issue requires faster action to remove unsuitable content.  

See our online disclaimer, privacy and cookie statement and access to information statement for further information.