Trading Standards warning: Fur real? Or faux?

Published Tuesday, 27 February 2018

Shoppers are being warned to check unlabelled “fur” items and not to assume that it’s faux fur. Real fur can often be used as it’s produced and sold more cheaply than fake.

The council’s Trading Standards team has issued the advice after traders were found selling textile garments, including hats with pompoms and coats with fur attached to the hoods, believing them to be made of faux fur as they were unlabelled, when in fact the fur was real. Traders may be committing offences which could result in prosecution, while consumers can’t make informed decisions about a purchase, as there is a lack of product information about whether real or faux fur is used. 

“This is an ongoing issue and although many people believe there’s nothing wrong with selling or buying fur products, consumers need to know exactly what the material is, so they can decide for themselves. Our advice is to always check before you buy and don’t rely on labels or price to help you decide whether fur is real or fake” said Councillor Kate Lymer, Executive Councillor for Public Protection and Safety. 

The news follows investigations by the council’s Trading Standards team and the Humane Society International. To tell whether the fur is real or faux, check the fur tips and fur base. Real fur tends to taper to a point at the end whereas faux fur tips are blunt. Faux fur is attached to woven fabric while the base of real fur is the animal’s skin, so it will be leather. 

The law requires that using animal-derived materials in textiles, such as fur and leather, must be clearly labelled in a way that consumers are not misled and can easily understand. Products containing these materials must have labels that include the wording “contains non-textile parts of animal origin”. 

Anyone who thinks a Bromley trader is selling real fur as faux should report it to Bromley Trading Standards for investigation. 


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