Driven by Consequences road safety message

Published Monday, 16 July 2018

Teenagers at Langley Park School for Boys have been taking part in the innovative and thought-provoking Driven by Consequences road safety programme.

The award-winning initiative, aimed at young drivers, has been running successfully for 10 years and forms part of an ongoing road safety programme to reduce the number of young people killed or seriously injured on the borough's roads. The consequences of dangerous driving are graphically illustrated through the event’s workshops, highlighting the dangers of young drivers and motorcyclists making certain choices, including driving under the influence of drink and drugs.

Councillor William Huntington-Thresher, Executive Councillor for Environment said "Bromley’s national leading 'Driven by Consequences' campaign is just one of the ways that we try to impart the vital message about road safety to newly qualified teenage drivers. Many have already experienced and benefited from taking part on the Driven by Consequences course, a day which they will tell you themselves pulls no punches as to the harsh realities involved when making mistakes whilst driving at speed or under the influence of drink/drugs."

Councillor Huntington-Thresher added, "This essential awareness and knowledge has helped to reduce the number of accidents in our borough, particularly involving younger drivers, statistically the group most at risk, and we very much look forward to extending the course’s coverage to other interested schools across the borough. I would also like to thank our partners who help to deliver this valuable programme."

Driven by Consequences is one of several initiatives run by Bromley Council which have helped reduce the number of accidents involving young drivers. Borough-wide casualty statistics show that ‘in car’ casualties aged 16 to 24 have declined by 41%, from 188 in 2010 to 110 in 2016. This initiative is part of the council’s successful road safety service, combining Education and Engineering works; with the result that overall Bromley’s roads, per mile, have one of the lowest serious casualty rates anywhere in London, with latest figures also showing Bromley has amongst the highest % reductions for those seriously injured.

Over 5000 students this academic year have taken part in this initiative or the council’s traffic education programme. Statistics show that one in five young drivers crash within one year of passing their test. Inexperience is a key cause of these accidents, so the Driven by Consequences campaign is targeted at Year 12 students aged 16 and 17 who are about to start driving or recently passed their test and who will also potentially be a passenger being driven by a younger driver.

The events bring together speakers from the Metropolitan Police, London Fire Brigade, London Ambulance Service, London Air Ambulance and Kwik-Fit working in partnership with Bromley’s Road Safety Unit to give compelling accounts of the devastation that can be caused by irresponsible driving. In past sessions, students have heard from the bereaved mother of a 16 year old, attended a reconstructed collision scene with Forensic Police Investigators and prepared evidence for a reconstructed coroner’s court inquest.

Notes
  • Transport for London (TfL) statistics https://tfl.gov.uk/cdn/static/cms/documents/collisions-and-casualties-on-london-roads-2016-table.xlsx show that Bromley had the 4th highest percentage reduction for the period April 2011 to March 2016 compared to the previous 5 year period.  In the same period, Bromley also had the 7th lowest KSI casualty rate per mile travelled.
  • Bromley Road Safety Unit’s Driven by Consequences has received a number of awards, including the London Transport Award for Most Effective Road Safety, Traffic Management and Enforcement Project and the Highways Agency Excellence Award. It has also been recognised by the National Transport Awards (Nominee), Prince Michael International Road Safety Awards (Highly Commended) and the London Road Safety Council’s Laurie Bunn Road Safety Award for Outstanding Achievement (Runner Up).
  • The first D by C was delivered at Ravens Wood School on 16 June 2008, motivated largely by the loss of 16-year-old pupil Ben Morgan in November 2003. Ben's mum Lesley has worked with the Road Safety Team for 12 years, including a year-on-year commitment to D by C.
  • This academic year D by C was also delivered to Hayes School and Charles Darwin School.
  • For media enquiries, please contact Andrew Rogers, Communications Executive, on 020 8461 7670 or email andrew.rogers@bromley.gov.uk