The following notice has been issued by the Office for Product Safety and Standards.
Product
BleuRibbon Baby Shop Baby Self-Feeding Pillow
Type
Childcare articles and children's equipment - baby feeding accessories
Seller
BleuRibbon Baby Shop
Country of origin
China
Product description
Baby self-feeding pillow marketed as 'hands free'
Hazard
The product presents a serious risk of choking and aspiration as a baby, who is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, to know when to stop feeding, or to act if they gag or choke or to otherwise signal or raise alarm if something is going wrong.
OPSS has published a Product Safety Alert for baby-self feeding products, which can be accessed at: Product Safety Alert: Baby Self-Feeding Products (PSA4) - GOV.UK
The product does not meet the requirements of the General Product Safety Regulations 2005.
Corrective action
The product has been recalled from end users by BleuRibbon Baby Shop.
Owners are advised to stop using the product immediately and contact info@bleu-ribbon.com to arrange for a full refund and instructions on disposal.
For more information, please access: https://bleu-ribbon.com/pages/important-product-safety-recall-baby-self-feeding-pillows
© 2026 itsa Ltd.