The following notice has been issued by the Office for Product Safety and Standards.

Product
Elephant Shape Sleep Pillow - Sold via Wish

Type   
Childcare articles and children's equipment - Baby Sleeping Pillows

Wish Listing Name  
Animal Shape Breathable Baby Anti-head Shape Pillow

Model
B117-25

Country of origin
China

Product description
Grey pillow shaped like an elephant

 Elephant Baby Sleeping Pillow

Hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).

OPSS has published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: https://www.gov.uk/product-safety-alerts-reports-recalls/product-safety-alert-baby-sleep-pillows-psa8

Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/

The product does not meet the requirements of the General Product Safety Regulations 2005.

Corrective action
The listing is no longer available on the online marketplace (Wish).

We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.

Full notice

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