The following notice has been issued by the Office for Product Safety and Standards.

Product
Baby Neck Floats (sold via TikTok)

Type
Hobby / sports equipment - Swimming Training Aids

Country of origin
China

Product description
Baby floats designed to be worn around or secured to an infant's neck, where the infant's head is supported by the float while the body remains suspended in the water. This includes inflatable neck rings and similar neck-support flotation devices marketed for babies or infants.

Floats

Hazard
These products present a risk of drowning as they may place inappropriate pressure on the infant's neck and may restrict normal movement or airway positioning. They may also increase the risk of the infant slipping through, becoming trapped, overturning, or being left in an unsafe floating position, potentially resulting in neck injury, asphyxiation, drowning, or other serious harm.

The products do not meet the requirements of the General Product Safety Regulations 2005.

Corrective action
The products have been recalled by TikTok and the listings have been removed.

Consumers should immediately stop using the recalled items and contact their place of purchase for redress.

Full notice

© 2026 itsa Ltd.