The following notice has been issued by the Office for Product Safety and Standards.
Product
Baby Sleep Pillow - Blue and White Cat (sold via Fruugo)
Type
Childcare articles and children's equipment - Baby Pillow
Country of origin
China
Product description
Blue and white baby sleep pillow in design of cartoon cat, marketed as suitable for use from 0-12 months.
Listing name
Baby Pillow For Newborn Prevent Flat Head, Baby Pillows For Sleeping, Baby Memory Foam Pillow
Fruugo ID
342637611-750769198
Hazard
The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS).
OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8).
Further information on safe sleeping for babies can be found on the NHS website.
The product does not meet the requirements of the General Product Safety Regulations 2005.
Corrective action
The listing is no longer available on the online marketplace (Fruugo). If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement.
© 2026 itsa Ltd.