Bromley’s Holiday Activities and Food Programme annual report 2025 to 2026 - Communications and marketing
In Bromley, we have developed a proactive and forward-thinking communications strategy to ensure that schools play a central role in promoting the HAF programme ahead of each holiday period. Schools are key stakeholders in the programme's success, as they are well placed to identify and communicate with eligible families. Their support has been instrumental in raising awareness and encouraging participation among those who can benefit most from the programme.
Our communications and marketing approach utilises a range of channels to maximise engagement and reach across the borough. Prior to and during each holiday period, the programme is promoted through, social media campaigns, digital advertising, email communications, posters, and flyers sent to parents and carers, and face-to-face engagement opportunities.
In addition to working closely with schools, we collaborate with a wide network of partners to ensure information reaches as many eligible families as possible. These partners include family hubs and children's centres, libraries, social care teams, youth services, community organisations, faith groups, and voluntary sector partners. By adopting a multi-channel approach and leveraging established community networks, we are able to effectively promote the programme and support high levels of awareness, engagement, and participation across Bromley.
The upcoming introduction of a new online booking platform will further strengthen our communications approach, providing families with a more accessible and streamlined way to view available provision, register interest, and secure places. This has enhanced the user experience while enabling providers to manage bookings more effectively and improve communication with participating families.
Through continued partnership working and targeted promotion, we remain committed to ensuring that eligible children, young people, and families are aware of and able to access the wide range of opportunities available through Bromley's HAF programme.