Bromley’s Holiday Activities and Food Programme annual report

In Bromley, we have developed a forward-thinking approach and strategy to ensure that our schools are on board with the promotion of the HAF programme throughout the build up to each holiday period, to signpost the programme. Schools have been a key part of our communications plan and success in promotion and we view them as key stakeholders who can support us in signposting to the eligible cohort of families - information in which they also hold.

Our communications plan includes various avenues to promote and market the HAF Programme across Bromley prior to and during the holiday period, which include utilising posters, flyers, social media platforms, digital billboards, letters and inperson promotion. As well as working with our Bromley schools, we also work with a range of stakeholders to promote the programme widely, such as our Children’s Centre, Libraries, Social care colleagues and Youth centres.